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There exists the potential that Apple and Google could allow such games neither has explicitly banned them.

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Because no company has yet worked out a mechanism to distribute such software through Apple or Google's app stores, there are few alternative avenues to reach new players outside sideloading on Android or traditional desktop apps, both of which require players to seek out the game on their own.

A Steam ban on blockchain technology all but ensures play-to-earn games won't break into the mainstream, at least not anytime soon.

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The company, which operates the dominant PC gaming marketplace, quietly issued a ban on 'applications built on blockchain technology that issue or allow exchange of cryptocurrencies or NFTs.' The company, normally tight-lipped, had nothing more to say on the matter. Valve entered the ring earlier this month, and things have gotten messy. But gaming NFTs do interfere with existing game economies, a select few of which already allow real-world trades of in-game goods (though many game makers forbid it).

In that way, these gaming NFTs are no different than those created from pieces of digital art, trading cards or other forms of online collectibles that have been swept up in this year's crypto gold rush.

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Typically, the exchange is for cryptocurrency operated by the game itself, as is the case with the PokГ©mon-like play-to-earn platform Axie Infinity, the parent company of which has a valuation of $3 billion after a series B led by Andreesen Horowitz earlier this month.

This is where the blockchain and NFT components come in, as these items have unique identifiers that ascribe to them a variable value, like a supply-constrained good or piece of art.

By playing such a game, a player can be awarded unique items with verifiable ownership that can then be traded, bought or sold.

The idea is simple: Instead of buying a game outright or funneling money into a free-to-play title, the game would actually pay you to play it, with built-in incentives to reward your time and often a small financial stake in the company that makes it.

These play-to-earn titles are at first blush just the latest buzzy NFT hustle, as crypto enthusiasts, startups and investors apply the conceptual framework of a non-fungible token to all manner of digital goods. Mark Zuckerberg thinks even the market for virtual clothing in our metaverse future could become a billion-dollar idea.Д¬rypto is coming for the gaming market.

This development, if it catches on, could help form the foundation of the sought-after metaverse that so many social media and gaming firms now seem intent on creating.

But play-to-earn is a whole new paradigm, based on creating real-world value out of in-game items and other forms of digital goods using non-fungible tokens, cryptocurrency and other blockchain technologies.

Decades later, through experimentation and pioneering business models, we now have free-to-play, too, which monetizes through an in-game economy of digital goods - Fortnite dances and Genshin Impact skins, for example - tightly controlled by the developer. In the beginning, games were pay-to-play, built with quarter slots and arcades in mind. Meanwhile, the blockchain gaming market has become one of the fastest-growing segments in the game industry, and it's showing no signs of stopping. Right now, many of them are shut, leaving these games in their corners of the internet, and it's not clear what it might take to get the most powerful companies in the industry to open their arms to these new technologies. That is, of course, if the traditional platform gatekeepers in gaming decide to open their doors. This, in turn, could radically upend traditional business models in the game industry. The combination, dubbed 'play-to-earn' and more broadly part of the decentralization movement known as 'web3,' could result in a whole new generation of gaming experiences with real-world economies and new player incentives. The worlds of crypto and video games are fast colliding.